of Bio4Energy’s key industrial allies, Processum. This is an umbrella
organisation of biorefinery industry and satellites in the northern Swedish town of Örnsköldsvik. On behalf of Processum, Back will be a strategic partner in the work to bring science developed by B4E to businesses and, in turn, their expertise on industrial processes and needs for development to B4E researchers.
Long in the business, Back started his career in 1976 as a civil engineer with MoDo, a Sweden-based paper and pulp and a logging company which has since turned Finnish and, in 2000, changed its name to M-real. By that time Back had moved from engineering of cellulosic materials into marketing and, subsequently, communications. He works part time as a consultant, chiefly for stakeholders in the forestry, paper and pulp, and biorefinery industries from his base at Örnsköldsvik. At Processum, Back takes over from Jan Bergman, who has moved on to work for the Municipality of Umeå.
Back says a chief aspect of his role will be to create a system for communications about Processum and its Biorefinery of the Future offshoot, which counts B4E among its partners, and a channels for information exchange “within the cluster” of member companies.
“In our sphere (of biorefinery businesses) there are many technicians… We can help them communicate what they do”, Back said, expressing satisfaction at the energy and forward-looking attitude that he said to have found at his new work place.
“People are alert and there is a lot going on and to learn. I am excited to be part of it."
According to a note posted on the organisation’s website, “Processum's task is to co-ordinate new business and product development concepts, research and development work and market activities within the process industry in Örnsköldsvik… Our member companies operate within manufacturing, consultancy, research and development within the pulp, paper, chemical and energy industries”.
To develop successful communications, a forward-looking and hands-off attitude by the leadership would be most helpful, Back said.
“If the executive director feels that communications are important and is a communicative person, then we will have come a long way already”, he said, adding that he felt this to be the case in the organisation that he had served for just over a month.
In fact, Back kicked off his office by canvassing for content to a Biorefinery of the Future newsletter (number 3, 2011), in Swedish, that has news of research results from B4E.